Tools to Promote Your Educational Program Online

Published: 23rd July 2009
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Online Strategies to Maximize Promotions for an Educational Website

A school website can do a lot for teaching, informing, and promoting to your clients and future enrollees. Yet, having a school website doesn't solve fully promoting your business. To carefully plan the web tools needed and to branch out through online marketing strategies are also important in determining your website's success.

Apart from the essentials and services supplied, other add-ons to better service your prospects and existing clients are necessary. Once established, sharing out to the internet world means another set of promotional tactics.


1. Learning Corner: Students and other children will react more to an interactive and animated kind of web tool. For your learning corner, keeping topics as fun as possible can be done with enhanced graphics. You can add videos to make learning for students more interesting.

2. Online Dictionary: Providing a tool for students to better understand the concepts will help web visitors. Also, an online dictionary helps to promote broadening your vocabulary suitable for an educational website.

3. Books for Sale: An added service can be to have an online bookstore. You can have books that are provided for school purposes and for other paperbacks that can help supplement lessons.

4. Parent Corner: You can host your school's forum for parents. This provides parents with a better understanding of what their children are up to at school. Also, you can raise some areas of concern and discuss clearly and conveniently.

Online Marketing:

1. Forums: As an educator, you can find more prospects by joining discussions that are school or child-related. As you gain credibility, you can easily lead such parents or internet users to your website.

2. Blogs: Posting different areas that relate to your school's mission and vision is another way to bring your services out to the internet public. Through this, you can find different users who can be in search for a more enriching type of educational source.

3. Social Networking: Posting your services to social network sites like and is another helpful way to get known online. The more you get to expand your services, the broader your prospect base becomes.

Offline Marketing:

1. Post Announcements Around your School: Apart from the internet promotions, launching the opening of your website offline will also help. You can have poster prints displayed around the vicinity of your school. Using poster printing is also more fitting for promotions that have a shorter scope.

The more you are connected with different prospects, the better your chances of gaining more clients. Through online promotions, you get to reach out to a broader set of target clients cheaper, faster, and efficiently.

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