Marketing Your Antique Store

Published: 19th July 2009
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Tips on Promotional Concepts for Your Marketing Materials



Antique shops, especially the stores that sell home furnishing items, usually contain one-of-a-kind items.

Since such products offered are very rare, the prices that go along with the antiques are much higher than usual. To gain more clients, aside from collectors and large companies, to broaden your clientele will mean finding different angles for your print advertisements.



Before considering the size and stock of your print materials, great pictures have to be taken. Concepts for antique shop photo shoots can work for your target buyers with these one-of-a-kind promotional angles as well.



1. Interior: By showing through prints how your items will look like in different interior settings can be one way to keep prospects interested in your products. You can have settings on antique items positioned in different household or office areas to suggest to prospects concepts on how your products can be useful decorative items.


2. Event Decorations: You can also provide new concepts by supplying some of your materials to several formal events. On site, you can take scenic shots of your product display and use them as part of your own promotions as well. This concept can provide event planners and companies some ideas on how to decorate succeeding happenings with your products.

3. Gift Ideas: You can also provide gift-giving ideas for weddings, anniversaries, birthdays, or any other special occasion that your antique products may seem more fitting for. With your prints, like the products at UPrinting, you can have wrapping concepts for your antiques.



For antique items to be more appealing to a wider target market scope, finding different photo concepts can be one way to promote. Also with the right print materials and printing options nowadays, you can better enhance your antique photo concepts through quality color and print.


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