Building Clientele for Your Catering Business

Published: 23rd July 2009
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Tools on how to Get Your Small Business Noticed

Catering businesses generally gain clients through word-of-mouth. However, in order to increase your presence in the industry, a more aggressive marketing plan is needed. Because catering services is not a regular necessity, finding clients can be difficult, yet essential for a successful promotion. In order to reach your prospective clientele, your marketing efforts need to be varied.

First, you need to produce well-conceptualized marketing materials. Online printing companies that specialize in small business marketing, like UPrinting, can help you design such materials at affordable prices. In order to increase your visibility and expand your clientele, the following strategies are a few options for businesses with a limited budget.

1. Direct Mail: Targeting households through direct mailing services is one way to gain clients. By promoting your catering business to households, recipients may get ideas on why a catering service can be beneficial for future gatherings and household activities.

2. Get Online: Creating a website is a very helpful way to promote your catering service. Once established, engaging in social networking sites, forums, and blogs can help increase awareness of your services to the internet community. Finding businesses that are related to yours within your industry such as party planners, event specialists, or even forums for parents, you can promote your services for potential collaboration on events as well.

3. Trade Shows: Trade shows give you a chance to present your business to other industry professionals. You can sample the food you offer, or simply build brand awareness. The probability of increasing clientele for your business is very likely amongst these types of events.

Finding the accurate promotion to accompany your catering business will prove very beneficial. Also, by broadening the scope of your marketing strategy, your business can establish credibility with regard to your name as a caterer in the industry at very little cost.


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